It seems New Zealand's clean, green image is attracting more and more migrants to come settle on our shores.

A new survey initiated by the New Zealand Business Council for Sustainable Development shows 45 percent of migrants call our country home because of its better physical environment.

Council chief executive Peter Neilson says the results have signalled a change in focus.

"For the last 20 years there has been an aim of getting people to New Zealand that not only were more entrepreneurial but basically came from parts of the world who wanted to increase trade," he says. "But in fact the people who are turning up in New Zealand have values that very much align with New Zealand's."

Forty one percent of migrants believe New Zealand provides a safer society than their homeland, while 36 percent like the weather.

(Source RadioLIVE)